Press Release

Grammy Award-Winning Band “Train” Set to Rock Sirona’s CEREC® 30th (C30) Anniversary Celebration Super Band will Take the Stage at Digital Dentistry’s Largest Event 02/26/2015

Charlotte, NC. Sirona Dental Systems, Inc., the company that pioneered digital dentistry, recently signed  the Grammy award-winning rock and roll band Train to perform during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration.

Train to perform at CEREC 30With popular hit songs such as Meet Virginia and Drops of Jupiter, as well as current hits Angel In Blue Jeans and Bulletproof Picasso, attendees of the three-day CAD/CAM extravaganza held at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas from September 17-19th 2015 will be able to experience the super rock band live as it performs its biggest hits and more. 

Sirona Dental, Inc. President Michael Augins commented on Train’s appearance, “Sirona has been rocking Dentistry for the past 30 years and we are super excited to have such a legendary act headline our musical entertainment for C30. We always say that our clients are the rock stars of dentistry and we want them to feel like they are at the “Woodstock of Dentistry” as they experience C30 The World’s Largest Digital Dentistry Festival.

In addition to Train, Sirona has enlisted an impressive lineup of celebrity talent to perform at this year’s C30 celebration. World-renowned motivational speaker Tony Robbins will headline an outstanding lineup of dynamic business speakers recruited by Sirona including Fred Joyal, well-known speaker on dental practice marketing, and Bernie Stoltz, CEO of Fortune Management. All speakers within this curriculum will present on topics that combine world-class clinical business education and leadership skills that can be applied directly in the dental practice.

In addition to an impressive lineup of musical talent and motivational speakers, the CEREC 30th Anniversary Celebration will also provide outstanding clinical education and attendees can earn up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks. CEREC 30 will additionally feature an exhibit hall showcasing top dental companies and their products and services. 
All dental and dental lab professionals are encouraged to visit www.Cerec30th.com for additional information as it becomes available.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

Personal Contact
Mag. Marion Par-Weixlberger

Mag. Marion Par-Weixlberger
Senior PR Manager

P +43 (0)662 2450-588
F +43 (0)662 2450-540

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