Press Release

Dubai: Sirona presents the CAD/CAM conference "CEREC Desert Fest 2014" The latest findings in digital dentistry, live demonstrations, and an exciting social program: The dental manufacturer Sirona and the Centre For Advanced Professional Practices (CAPP) invite you to the "CEREC Desert Fest" conference. The event held in Dubai from September 12–13 is aimed at potential CAD/CAM users and experienced CEREC users. 08/15/2014

Bensheim/Salzburg. In front of breathtaking scenery at the Palace Downtown Dubai, dental manufacturer Sirona presents the "CEREC Desert Fest" for the very first time. On September 12 and 13, dentists and dental technicians can share their experience with the most used CAD/CAM system with colleagues from all over the world. The event features a number of expert presentations followed by panel discussions as well as live demonstrations of CEREC in various areas. Dr. Joachim Pfeiffer, Vice President CAD/CAM Systems and Chief Technology Officer at Sirona, says "this first-class event combines specialist knowledge with user experiences. We expect this interesting conference to contribute greatly to the further development of CEREC."

Experts showcase new developments and software
The event focuses on presentations by experts on the use of CEREC. Dr. Todd Ehrlich, a master CEREC trainer who has been teaching dental CAD/CAM technology for a number of years, provides an overview of the use of CEREC for anterior teeth restorations. Dr. Bernd Reiss, President of the Association for Ceramics in Dentistry and President of the German Association for Computer-Aided Dentistry (DGCZ), traces the development of dental CAD/CAM technology over the past few decades and offers an outlook for the coming years. Dr. Josef Kunkela, an expert in prosthodontics and restorative dentistry, highlights some new approaches for anterior teeth restoration, which include Smile Design in the current CEREC software and the CEREC Connect software. His colleague Dr. Daniel Vasquez, who instructs CEREC trainers in South America among other things, explains the possibilities of the CEREC Omnicam in restorations. Finally, Professor Dr. Wael Att, President of the Prosthodontics Group of the International Association for Dental Research (IADR) and President of the Arabian Academy of Esthetic Dentistry (ARAED), explains what to consider for the rehabilitation of implants.

Experience and test CEREC live
The two days in Dubai also offer a number of live demonstrations. Participants have the opportunity to watch experienced CEREC trainers, ask them questions, and pick up new ideas for using CEREC. But the "CEREC Desert Fest" has even more to offer. The social program also includes a group desert safari and a gala dinner with a view of the Dubai Fountain – spectacular water and light effects at the foot of Burj Khalifa, the world's tallest building.

You can find more information on the "CEREC Desert Fest" on the event page:

Fig. 1: Dubai's skyline and the spectacular Dubai Fountain – highlights of the visit to the largest city in the United Arab Emirates.

Fig. 2: Sirona and the Centre For Advanced Professional Practices (CAPP) invite you to the "CEREC Desert Fest" conference at the Palace Downtown Dubai.

Copyright: Sirona Dental



CEREC Desert fest Dubai

CEREC Desert Fest Dubai

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
P +43 (0) 662 / 2450-0
F +43 662 2450-109590

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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Mag. Marion Par-Weixlberger

Mag. Marion Par-Weixlberger
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